Oranj understands that advisors have a lot of options when it comes to choosing their technology. We have designed our business model to earn your business. Oranj provides over 50% of our capabilities for free to allow advisors to use in their practice.
Oranj can provide our base platform for free because our asset manager partners pay Oranj a fee to join our Model Marketplace. Much like the software company Adobe, who provides a suite of software tools for businesses to use for free, Oranj has taken the same approach. Advisors can utilize most of our platform for free without paying Oranj any subscription fees. If an advisor wants to utilize funds, securities or models that are not from one of our marketplace partners there is an annual subscription fee to upgrade to Oranj Pro.