Designed for the Advisor Experience

Oranj's wealth management software gives financial professionals everything they need to run an efficient practice and provide investors with an interactive and engaging experience. Best of all, it’s completely free to use.

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Financial Advice for the Digital Age

Investors today want the same type of on-demand service that they’ve come to know and expect from other services they use in their daily lives. Clients can access their complete financial picture anytime, and prospective clients can utilize Oranj to quickly onboard and begin collaborating with their advisor, leading to a better experience.

Happy investor working with their advisor on Oranj's investor dashboard

Modern Experience

Provide clients with 360° access to their entire financial lives anytime, allowing them to see where they stand and connect with their advisor as life events unfold.

Graphic showing benefits of portfolio management, trading, and rebalancing

Easy Management

Boost back-office capabilities with cutting-edge portfolio management, trading, and rebalancing built on a decade of battle-tested software.

Reducing software costs and fees for advisors and investors with Oranj

Increase Profits

Oranj is completely free to use – now and forever. By reducing software costs and fees for advisors and investors, we’re helping make the advice business more profitable.

What’s Included Completely Free with Oranj?

Oranj’s all-in-one software powers every element of an advisory practice while reducing software costs and fees for advisors and investors – making the advice business more profitable. Here’s what advisors get for free with Oranj:

Dashboards ›

Monitor activity, portfolio performance, net worth, and more, while clients and prospects have their own portal to manage their finances.

Account Aggregation ›

Directly connect managed accounts from multiple custodians and aggregate held-aways for 360° insight.

Onboarding ›

Step-by-step setup lets clients and prospects build their entire financial profile and set goals in just a few minutes.

Digital Account Opening ›

Automate custodian specific paperwork and capture e-signatures for opening or transferring investment accounts.

Unlimited Document Vault ›

Share documents and eliminate lengthy meetings using Oranj’s unlimited document vault.

Goals ›

Track, monitor, and modify goals clients and prospects have created to help them succeed. Collaborate in real-time with instant messaging.

Model Marketplace ›

Adopt strategist or sub-advised models from leading asset managers, or create custom models that suit investors best.

Rebalancing ›

Optimize portfolios at lightning-fast speeds with rebalancing capabilities built on a decade of battle-testing.

Trading ›

Seamlessly trade securities across multiple custodians using straight-through order processing with a variety of customizations.

Three Ways Advisors Are Using Oranj

Oranj includes tools to support practices of any size or scale, all within a software that’s free to use.

A Complete Solution

With collaborative front-office tools, robust back-office capabilities, and world-class portfolio management, Oranj is an all-in-one solution to support all aspects of an advisory practice. Invite clients and prospects, communicate with them digitally, recommend customized investment strategies, and implement via trading and rebalancing – all within one platform, completely free.   See All Features ›

 

Digital Experience

For advisors who just need a modern client portal for their practice, Oranj contains a suite of client engagement features for servicing, managing, and connecting with clients and prospects. Oranj’s front-office capabilities allow advisors to digitally onboard new clients, aggregate managed and held-away accounts, monitor clients’ financial lives, open/transfer accounts, and so much more. Explore Client-Facing Capabilities ›

 

Powerful Back-Office

Advisors can also choose to use Oranj as a free, institutional-grade trading and rebalancing platform. Oranj helps advisors construct investment portfolios, conduct powerful and efficient portfolio rebalancing, execute straight-through order processing, and customize their back-office processes to meet their specific needs.  Explore Back-Office Tools ›

Innovative Investment Minds, All In One Place

Oranj features a model marketplace that includes some of the leading asset management firms – helping advisors reduce costs and leverage products and strategies that help investors meet their goals. Our marketplace includes a diverse group of investments that can fit within any investment strategy.

Leading asset management firms for investors on Oranj's Model Marketplace

LEARN ABOUT OUR PARTNERS

Digital DNA 2.0 white paper on how advisors can maximize trends in advisory technology

How Can Advisors Maximize Trends In Advisory Technology?

Advisory firms are growing at their fastest rates in years – and many firms are predicting significant increases in their technology spending to drive future growth.

Our latest report with InvestmentNews Research analyzes the current and future technology investments of advisory firms, as well as broker-dealers, to identify how technology is re-shaping the overall advice industry.

Read The Study See More Resources

Oranj Overview

Technology Trends & Oranj Updates


Oranj Announces New Integration with MoneyGuide

We’re thrilled to announce our new integration with MoneyGuide, one of the most powerful financial planning platforms available to advisors today. Learn More ›

Podcast: Less Managing, More Advising

Oranj’s CEO & Founder David Lyon joins Becoming Referable to discuss how a better client experiences leads more referrals and a more efficient business. Listen Here ›

'Preferrals: The Unmasking of Asking' Webinar

Overcome the apprehension of asking for referrals by leveraging existing relationships to win new business. View Recording ›