Category: Articles

Generational Client Transfer: Creating a Sustainable Client-base for the Future

Anyone who has attended a client appreciation event for a financial planning firm recently may have noticed that the majority of attendees fell into the same age bracket — and that age bracket was greying. Amidst this distinguished crowd, the coveted Millennial demographic seems to have gone missing — with the exception of the waiters and host firm analysts.Continue Reading…

The Current State of #Fintech: Save vs. Spend

When it Comes to Financial Literacy, #Fintech Is Dropping the Ball

Americans face serious challenges because we’re doing a lackluster job of managing our money, personally and as a nation. Our booming fintech industry could be part of the solution but is at risk of becoming part of the problem instead.Continue Reading…

Social Media Success for Your Advisory Practice

Networking and Social Media for Advisors

As a successful financial advisor, you know there’s more to networking than handshakes and exchanging business cards. Integrating digital touch points and social media consistently into your marketing efforts is the new normal – it helps you develop connections and further conversations that help grow your business. Continue Reading…

Harnessing the Power of the Influencer to Drive Growth

How you can woo not only your client but the influencers behind them.

I recently purchased a condo. Although I consider myself an independent person, I have an entourage of what I consider to be “personal advisors.” Throughout this purchasing decision, I relied heavily on these personal advisors for guidance. Since I am a stereotypical parent-loving Millennial, Mom and Dad are co-presidents of this imaginary advisory board. As my realtor took me from place to place, she seemed unaware of this personal advisor phenomenon. When I would return from showings my parents would bombard me with questions about the mortgage, the inspection, the property tax, etc. Although my realtor spoke in broad terms with me about these topics, she left out specifics. My parents recommended that I switch realtors and look for someone who has more experience with first-time buyers. The realtor lost my business because she didn’t take into consideration that my parents are influencers in my decision-making.Continue Reading…

Do men and women network differently?

You may be familiar with the phrase “Men Are From Mars, Women Are From Venus” – a pop-culture cliche that became the accepted way we expressed our understanding of gender differences for the past two decades. As a successful financial adviser, you recognize these differences in every aspect of planning — whether the subject is investments, retirement, risk assessment or estate planning.Continue Reading…

Network to Find, Nurture, and Convert Prospects to Clients

As a successful financial advisor, you know there’s more to networking than handshakes and exchanging business cards. Your initial contact with a prospective client is only the first step in the process that nurtures your relationship and converts that prospect into your client.Continue Reading…

Your Next Millennial Client

I know what you’re thinking: why bother? Millennials – also known as Generation Y – are young, lazy, and entitled.

At least that’s the stereotype. Many businesses and industries don’t see a lot of upside in going after them. The safe bet is targeting Gen Xers and their Baby Boomer parents, right?

Wrong.Continue Reading…

The Tools of Today’s Financial Advice

The game is the same, but the rules have changed. Your function as a wealth management advisor is largely the same as it always was, but how you go about delivering that has undergone a revolution in the past few years.

The new office “rules” for the 21st century can leave your head spinning. It’s no longer about the nice corner office, oak desk, and cabinet upon cabinet full of paper documents, reports, and correspondence with clients. Your neighborhood now is the the internet. Your office is the cloud.Continue Reading…

Pure Play Robos: A Primer

The robot apocalypse is upon us: robo-advisors. Stealing clients. Leaching millennials away from traditional advisors.

But not so fast. Are robo-advisors (an online wealth management service providing automated, algorithm-based portfolio management advice without the use of human financial planners) really taking over and relegating RIAs to the dustbin of history?Continue Reading…

Prospect Generational Profiles and Preferences

We would like to introduce you to our friends.

Katie, 23. She’s a millennial.

Andy, 41. He falls into Generation X.

And Betty, 64. She’s your typical Baby Boomer.

These three represent a cross-section of your clients as a wealth advisor. Different ages. Different backgrounds. Different financial goals. And it’s your job to provide them with a tailor-made product. You need to understand each one separate from the others.Continue Reading…